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Blue Shield
Blue Shield of California - A health plan provider with a deep commitment to universal coverage and healthcare reform.
Project Overview
Extended and improved Blue Shield’s visual design language, pattern libraries and usage guidelines. I created wireframes and high fidelity prototypes based on user research and A/B testing.
Role Description
Skills Utilized
UI/UX Design
Service Design
Wireframing
Prototyping
User Testing
UCD Design
Gallery
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